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& Responsible Service of Adult Beverages
BAR, a Limited Liability Company headquartered in New York, is an independent organization whose mission is to propagate the healthy and responsible use of beverage alcohol products through innovative and comprehensive training programs and seminars. Formed by five of the world's leading spirits and cocktails authorities, Dale DeGroff, Doug Frost, Steven Olson, F. Paul Pacult, and David Wondrich, BAR is revolutionizing the way in which spirits and cocktails are viewed, understood, appreciated and enjoyed. One or more of BAR's managing members/principals guides every course, using BAR's own authoritative materials and textbook, The BAR Manual. BAR offers various programs and many other services (i.e., advisory and analytical services for the industry) both in New York City and out-of-state through the BAR Mobile Unit that, for hire, travels to suitable sites to conduct customized corporate sponsored programs. BAR is the most trusted, comprehensive, innovative, and autonomous source of systematic information on distilled spirits and mixology in the beverage alcohol industry. Anyone who successfully passes BAR's Five-Day Certificate Program is able to mix a balanced Sidecar, distinguish a Speyside malt from a Lowland malt, explain in detail the difference between Bourbon whiskey and Irish whiskey, recognize when a tequila is overpriced, identify a potato vodka by its nose alone, explain the origin of the Manhattan cocktail and why the bitters are an integral part of the drink, draw up a cocktail list that matches the elegance of the establishment it's created for and, in short, do everything that one expects from a comprehensively informed professional. This Five-Day core program is conducted twice yearly in New York State. While the Five-Day Certificate Program is the central program, BAR also offers customized programs for corporate sponsors. For more information on these programs, please see the Customized Programs page at the BAR website. There is a BAR Program to fit every requirement and need. Let BAR bring a fully enlightened world of spirits and mixology to your company or organization. For more information, please visit www.beveragealcoholresource.com, email mail@spiritjournal.com or phone 845-895-8910. |
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Distilled spirits and cocktails
have become an integral part of our epicurean lifestyle. Given
the dramatic growth in spirits sales and increasing popularity
of cocktails over the past few years, we are experiencing a New
Golden Age for Spirits and Cocktails. What the 1980s and 1990s
were for fine wine and craft-brewed beer, the new millennium
is destined to be for spirits and cocktails. Now there is a program
that offers key information and state of the art training to
trade professionals, media, and consumers in the most innovative,
dynamic, and comprehensive format yet devised.