Primary Liquids Conceived and conducted by: F. Paul Pacult Executive Editor, F. Paul Pacult's Spirit Journal Columnist, Sky - Delta Air Lines Magazine; Wine Enthusiast Magazine Author, A Double Scotch; American Still Life; Kindred Spirits; The Beer Essentials Founding Member, Beverage Alcohol Resource (BAR) PRIMARY LIQUIDS is the most comprehensive beverage alcohol seminar of its kind. Each fast-paced, eight hour/full day or four hour/half day seminar instructs, enlightens, and inspires socially and professionally active people in the subtle arts of wine, spirits, and beer etiquette, history, enjoyment, and appreciation. PRIMARY LIQUIDS is the ultimate participatory educational tool on the best ways of confidently conducting oneself when talking about or dealing with any type of beverage alcohol both in private and business situations. PRIMARY LIQUIDS expands the beverage alcohol horizons for anyone of legal drinking age who is interested in wine, spirits, and beer by breaking down and crystallizing fundamental information into practical concepts that are immediately grasped and easily applicable by anyone. PRIMARY LIQUIDS can be custom-fashioned for trade, consumer, and on- and off-premise group requirements. Segments can be added, expanded, or eliminated as needed. For more detailed information or to schedule a PRIMARY LIQUIDS seminar for your company, store, restaurant or group call Spirit Journal, Inc. at 845-895-8910 or email mail@spiritjournal.com Sample Primary Liquids Full Day Seminar (These seminars are tailored to meet clients' needs and can be full day or half day.) © 2006 F. Paul Pacult PRIMARY LIQUIDS SPIRITS IMMERSION DAY Presented by F. Paul Pacult Morning session - Part I (1 1/2 hours) 8:30-10:00 am: History and mechanics of fermentation/distillation Key differences between pot still & column still distillation/origins/applications Base materials used for the making of white spirits Understanding vodka, aquavit and gin Vodka/aquavit styles and flavoring techniques Gin styles and the key importance of botanicals Blind tasting of various vodkas and gins BREAK (15 minutes) 10:00 - 10:15 am Morning session - Part II (1 3/4 hours) 10:15 - 12:00 noon: Understanding tequila & mescal Understanding rum/rhum/cachaça/guaro White spirits becoming brown spirits Key importance of wood maturation/types of wood/evaporation Blind tasting of various tequilas and rums Understanding liqueurs/cordials/specialties Base materials used in the making of liqueurs LUNCH BREAK (1 hour) 12:00 - 1:00 pm Afternoon session - Part III (1 1/2 hours) 1:00 - 2:30 pm: Understanding brandy, grappa, eau-de-vie, marc The basics: Italy's grappas & brandies and France's marcs & eaux-de-vie France's Cognac, Armagnac, Calvados Spain's Brandy de Jerez North America's alambic distillers & mainstream brandies International brandies from South Africa, Mexico, Chile, Peru Blind tasting of international brandies BREAK (15 minutes) 2:30 - 2:45 pm Afternoon session - Part IV (1 3/4 hours) 2:45 - 4:30 pm: Understanding whisk(e)y Scotch whisky's 3 varieties: blendeds, blended malts, single malt Irish whiskey's 3 varieties: blended, pot still, single malt North American whiskeys: Bourbon, Tennessee, Canadian, rye, straight, blended Blind tasting of international whiskeys Afternoon session - Part V (30 minutes) 4:30 - 5:00 pm: Discussion of cocktail culture and its pivotal role with spirits growth Discussion of marketplace trends in U.S. and the global market CLOSE 5:00/5:15 pm FOR MORE INFORMATION EMAIL: mail@spiritjournal.com or PHONE 845-895-8910

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