Ultimate Beverage Challenge's goal is to provide consumers, the media, and the beverage alcohol industry with the most accurate, comprehensive, and authoritative judging results in the world of spirits, cocktails, and wine. In 2010, a trio of new UBC judging competitions and two consumer tasting events will inaugurate our first year of operation. Founded in November 2009 by internationally renowned beverage alcohol journalist, author, and educator F. Paul Pacult, wine and spirits publishing industry executive veteran David Talbot, and Spirit Journal newsletter editor Susan Woodley, New York-based Ultimate Beverage Challenge LLC (UBC) is America's foremost beverage evaluation company Please click here www.ultimate-beverage.com to read more. .

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